Brand Strategist

Position -Brand Strategist

Day / Work Timings -10 am – 6 pm, alternate Saturdays off

· Requisites (Core competencies / Skills)

· Graduate/Postgraduate in Marketing, Branding, Communication, or related fields.

· 3–6 years of experience in brand management/strategy (Jewellery, Fashion, Lifestyle, or D2C brands preferred).

· Strong creative mindset with an eye for design, aesthetics, and storytelling.

· Knowledge of digital marketing, influencer marketing, and consumer engagement campaigns.

· Excellent communication, project management, and analytical skills.

· Passionate about fashion, jewellery, and evolving consumer trends.

Responsibilities

We are an upcoming D2C Jewellery brand, passionate about redefining contemporary jewellery with creativity, authenticity, and customer-first experiences. We are looking for a dynamic Brand Specialist to shape our brand presence and drive campaigns that connect emotionally with modern consumers.

Trend Research & Insights

· Study fashion, jewellery, and consumer lifestyle trends to identify opportunities for brand positioning.

· Conduct competitor and market analysis to stay ahead in the D2C jewellery segment.

Brand Development & Systems

· Build and implement the brand identity system including tone, aesthetics, storytelling, and guidelines.

· Ensure consistency across all consumer touchpoints (packaging, website, social media, campaigns, offline collaterals).

Campaign Management

· Conceptualize and execute creative brand campaigns (digital, influencer, and offline).

· Collaborate with creative, marketing, and product teams to deliver impactful campaigns that drive engagement and conversions.

· Track and analyze campaign performance to optimize strategies.

Creative Thinking & Storytelling

· Generate innovative ideas for brand storytelling, product launches, and digital presence.

· Work closely with designers, photographers, and agencies to produce compelling content.

· Drive influencer collaborations, brand partnerships, and experiential marketing activities.

If interested plz share your cv on [email protected]

Job Type: Full-time

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Paid sick time
• Paid time off

Work Location: In person