Brand Planning & Strategy

Job Summary:

Responsibilities:

Strategic Planning:

• Develop and implement comprehensive strategic plans for healthcare campaigns, considering client objectives and market dynamics.
• Conduct in-depth research on healthcare market trends, competitors, and target audiences to inform planning strategies.
• Provide strategic guidance to clients, helping them navigate and excel in the healthcare sector.

Innovation and Integration:

• Innovate planning methodologies and strategies to stay ahead of industry trends.
• Integrate healthcare insights into brand strategies, ensuring a nuanced and effective approach.
• Drive success through strategic planning that aligns with client business goals.
• Represent the planning department in client interactions, ensuring client satisfaction and exceeding expectations.
• Collaborate with other departments to ensure seamless integration of strategies across healthcare campaigns.

• Continuous Learning:

• Stay updated on healthcare regulations, industry standards, and emerging trends.
• Actively contribute to the professional development of the planning team, encouraging a culture of continuous learning and growth.

Qualifications:

• Extensive experience in brand strategy, with at least 2-5 years of work experience specifically within the healthcare sector.
• Strong analytical and research skills with a focus on healthcare trends.
• Proven ability to develop and implement effective healthcare communication strategies.
• Excellent communication and presentation skills.