Brand Marketing Strategist (Full-Time / Consultant)

Position: Brand Marketing Strategist (Full-Time / Consultant)

We are looking to hire an experienced and results-driven Brand Marketing Strategist to lead the marketing and launch plan for an upcoming brand in the travel & lifestyle , fashion industry. The candidate must be well-versed with current marketing trends and capable of designing and executing an integrated 360° strategy.

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Key Responsibilities:

- Strategise and manage the end-to-end brand launch plan

    Craft brand positioning, messaging, and go-to-market plans

-   Design and execute campaigns across multiple platforms, including: Hoardings / Outdoor advertising , Digital marketing (social media, search, display, performance) , Print ads, PR, and media planning , Influencer collaborations and experiential/on-ground events

    -   Collaborate with internal teams (creative, digital, product) and external agencies

- Identify the right media mix and timeline for maximum visibility and engagement

- Coordinate with creative, media buying, and production teams to ensure brand consistency

- Analyse campaign performance and make real-time improvements

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Requirements:

• Minimum 8-10 years of experience in brand marketing, advertising, or media strategy

        Strong experience in brand building, multi-channel marketing, and scaling businesses

        Excellent understanding of Indian consumer behavior and market dynamics

        Strategic thinker + hands-on planner

        Strong knowledge of digital marketing tools and platforms, as well as OOH (Out-of-Home) planning

• Hands-on experience with brand launches or repositioning

• Excellent planning, communication, and execution skills

• Brand-side experience preferred in fashion & accessories \ travel & lifestyle \ consumer goods

        Previous roles as Head of Marketing / Brand Strategist / VP-Marketing in high-growth consumer brands

To Apply:

Please send your CV to mabilisonellp@gmail.com.