- Collaborating with BMC leaders and other stakeholders to tailor marketing initiatives that align with the regions strategic priorities.
- Overseeing marketing program operations from inception through to execution, creating audience-focused content across various channels.
- Partnering with brand, digital, and communication teams to ensure cohesive integration of marketing efforts that resonate with target audiences.
- Working with Global Delivery Services and outsourcing resources to ensure efficient implementation of programs.
- Applying industry best practices to enhance market impact, alongside regular performance reporting and improvement through data analytics.
- Traveling within the region is also expected as part of the role.
- Support coordination with service line, regional, sector BMC teams on content dissemination
- Create reporting and overall status overview on the performance of the campaigns for Europe West leaders and other stakeholders
- Coordinate project execution, including inputting project schedules, track status and adjustments, and ensure all milestones, actions and deadlines are met on-schedule. Also, perform Project Asset Management for keeping the documents up to date.
- Support other day-to-day activities and monitoring around digital program, including the information mailbox, media tracking tools, social feeds, and addressing needs as appropriate
- Maintain reports to monitor progress of projects and placement of postings
- Continuous focus on process improvement, impact, ROI, effectiveness, and efficiency
Skills and attributes for success
- Strategic Thinking Ability to analyze complex situations and develop effective strategies.
- Initiative and Versatility Proactive approach to challenges and adaptability in various situations.
- Inspirational Leadership Capability to motivate and inspire team members towards common goals.
- Positive Growth Mindset Embracing challenges as opportunities for learning and development.
- Commitment to Continuous Learning Engaging in ongoing professional development and transformative leadership insights.
- Diversity and Inclusion Fostering an inclusive environment that values diverse perspectives and backgrounds.
- Collaborative Teamwork Working effectively with a diverse team across multiple geographies and sectors.
- Impactful Marketing Initiatives Contributing to the development of marketing strategies in a globally recognized organization.
- Project Management experience ideally professionally qualified
- End to end campaign management and execution experience
- Being a real team player, work closely in an agile, fast paced environment and demonstrate impact
- Quickly build knowledge of the EY business, particularly the key priorities, structure, internal audience, core offerings and our clients issues and agendas across sectors, service lines and geographies, globally
- Help drive change, innovation, process automation and continuous improvements across the organization
To qualify for the role, you must have
- Strong self-motivation and the ability to set and achieve goals.
- Excellent communication and networking abilities to engage with senior leaders effectively.
- Solid understanding of EYs business model and the ability to navigate complex organizational structures.
- Robust technical marketing background and strong project management capabilities.
- Minimum of 5-7 years of marketing experience in a global environment with a proven track record of delivering integrated campaigns.
- Familiarity with marketing automation tools and a comprehensive understanding of various marketing disciplines, particularly digital marketing.
- Flexibility to adjust to multiple demands, shifting priorities, ambiguity and rapid change.
- Fluency in English is mandatory.
Ideally, you ll also have
- Proficiency in additional languages within the Europe West scope is preferred.
- Experience connecting business development efforts with marketing strategies to foster sales pipeline growth, particularly in sectors such as advanced manufacturing, automotive, technology, energy, health, and private equity.
- B2B marketing skills, with experience in professional services or similar industries
- Marketing measurement and analytics knowledge
Technologies and tools
- MS Office
- Data analytics (Google Analytics, Adobe Analytics)
- Social media aggregator tools (Sprinkler, Hootsuite)
- Data visualization
- Email marketing
What we offer
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Continuous learning
You ll develop the mindset and skills to navigate whatever comes next. -
Success, as defined by you
We ll provide the tools and flexibility, so you can make a meaningful impact, your way. -
Transformative leadership
We ll give you the insights, coaching and confidence to be the leader the world needs. -
Diverse and inclusive culture
You ll be embraced for who you are and empowered to use your voice to help others find theirs. -
Career Development Opportunities
Access to tools and resources that support meaningful career growth and impact.
