Brand Marketing Manager

Role Overview: At Coschool, as a Manager - Brand Marketing, you will be responsible for driving top of-funnel brand awareness and ensuring Coschool's brand voice is consistent and compelling across all channels. You will conceive, plan, and execute innovative marketing initiatives that capture audience attention and shape the overall narrative around Coschool's offerings in education and Gen-AI. You will have the creative freedom to meet business objectives and play a crucial role in enhancing global brand presence across diverse markets. Key Responsibilities: - Brand Campaign Ideation & Execution: - Develop, execute, and track end-to-end marketing campaigns to increase brand visibility and engagement. - Continuously refine strategies based on performance metrics and market feedback. - Content Creation & Oversight: - Ideate and lead the creation of impactful brand assets such as videos, graphics, and written content. - Collaborate with internal teams and external agencies to produce high-quality deliverables on time. - Agency & Vendor Management: - Act as the primary point of contact for creative and marketing agencies, ensuring alignment with brand guidelines and campaign objectives. - Brand Voice & Consistency: - Own and maintain Coschool's brand voice across all platforms to ensure messaging resonates with target audiences. - Provide brand guidelines and training for internal teams to maintain consistency in communications. - Trend Monitoring & Social Engagement: - Stay updated on industry trends, social media shifts, and emerging platforms. - Identify creative opportunities to integrate Coschool into relevant conversations and communities. - Distribution & Channel Strategy: - Utilize a deep understanding of various marketing channels to maximize brand reach. - Experiment with new channels and assess ROI for optimal resource allocation. Qualification Required: - 5+ years in brand marketing, content marketing, or a related field with a successful track record of brand-building campaigns. - Proficiency in content ideation and creation, including video, graphic design, and editorial storytelling. - Ability to conceptualize unique marketing initiatives that resonate with diverse audiences and drive brand awareness objectives. - Excellent written and verbal communication skills for cross-functional collaboration and managing external partners. - Strong analytical skills to interpret campaign data and market trends and translate insights into actionable recommendations. - Proven ability to manage multiple campaigns, budgets, and deadlines in a fast-paced environment. - Genuine interest in Edtech, emerging technologies, and the impact of AI on learning. - Resourceful, proactive, and capable of driving initiatives forward with minimal oversight.,