Brand Marketing Manager Commercial Real Estate

As the Lead Brand Manager in Commercial Real Estate Marketing at our rapidly growing real estate brand, you will play a pivotal role in shaping and executing the strategic development of our commercial real estate brand. Reporting directly to the Head of Marketing, your responsibilities will encompass defining and owning the brand strategy, establishing compelling positioning and narratives, and driving marketing efforts that directly contribute to sales and business growth. Your expertise in B2B marketing will be crucial in ensuring consistency, clarity, and relevance in the competitive real estate market landscape. You will be tasked with developing go-to-market strategies for new commercial projects, crafting integrated campaigns targeting key decision-makers, and refining the commercial marketing toolkit to support our sales and leasing teams effectively. Additionally, you will oversee media planning and campaigns across various platforms, conceptualize and execute thought leadership events and industry expos, and leverage market research insights to inform strategic decisions. The ideal candidate for this role should possess 12-14 years of marketing experience with a strong focus on B2B and commercial real estate marketing. Proven success in brand management, strategic planning, and campaign execution is essential, along with a deep understanding of the commercial real estate landscape, leasing models, and client expectations. Excellent skills in content development, visual storytelling, and sales communications are highly valued, along with experience in media planning, vendor management, and leading large-scale events. Joining our team means being part of a company with a reputation for being one of the most employee-centric organizations in India. You will have the opportunity to work alongside an award-winning marketing team, contributing to iconic commercial real estate brands of the future in a dynamic and high-growth environment that values innovation, ownership, and impact. Please note that this is a full-time, in-office position based in Bangalore, Karnataka. Kindly ensure that you are comfortable with these job conditions before applying. Application Questions: - What is your notice period (in days) - What is your current annual salary (in INR) - What is your expected annual salary (in INR) Experience Required: - Commercial Real Estate Brand Marketing: 10 years - CRE Media Planning & Campaigns: 10 years - Commercial real estate domain: 10 years - Sales Enablement for commercial RE: 10 years Location: Bangalore, Karnataka Work Location: In person,