Job
Description
Role & responsibilities Brand Strategy Development: Develop and implement a comprehensive branding strategy for dhotis and shirts. Ensure brand consistency across all advertising platforms and materials. Identify market trends and consumer behavior to align product offerings and messaging. Advertising Campaigns: Plan and execute creative advertising campaigns for dhotis and shirts across various media channels (social media, print, digital, TV, etc.). Collaborate with the creative team to design engaging ad content (videos, graphics, etc.). Monitor campaign performance and make data-driven adjustments to improve results. Market Research: Conduct market research to understand customer preferences, competitors, and market gaps. Use insights to develop targeted advertisements and promotions that appeal to the right audience. Collaboration: Work closely with sales, design, and product teams to align branding and advertising with product launches and collections. Manage relationships with advertising agencies, influencers, and media partners. Budget Management: Develop and manage the advertising budget to ensure cost-effective and high-impact campaigns. Track ROI on advertising spend and optimize for maximum impact. Performance Analysis: Analyze the effectiveness of advertising efforts and provide regular reports on KPIs, including brand awareness, engagement, and conversion rates. Use analytics tools to evaluate and improve campaign performance. Brand Awareness & Positioning: Increase brand awareness and drive consumer preference for our dhotis and shirts. Position the brand as a leader in fashion, highlighting the uniqueness of dhotis and shirts through storytelling. Preferred candidate profile Bachelor's degree in Marketing, Business, or related field (MBA is a plus). 1+ years of experience in branding, advertising, or marketing, preferably in fashion or retail. Strong understanding of branding principles and consumer psychology. Proven track record in developing successful advertising campaigns. Excellent communication, collaboration, and leadership skills. Proficient in digital marketing tools, social media platforms, and analytics software. Creativity and a passion for fashion with an eye for trends. Interested candidate can reach to 9787657100 Perks and benefits Bonuses, Travel Opportunities, Paid Time Off, Work-Life Balance, Career Growth.
