Brand Marketing - Contract

Driving social engagement

• Develop, implement and manage our brand marketing strategy
• Setting objectives and reporting on important social media KPIs
• Own content calendar, craft posts, and content across platforms; have an eye for design and attention to detail
• Stay up to date with the latest social media best practices and technologies. Also should be able to ride on current topics and participate in trending conversations

Content creation

• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing and Product Development teams
• Communicate with followers, respond to queries in a timely manner and monitor customer review
• Identify influencers, manage influencer associations and measure analytics
• Ensure that social media enhances and brings alive the defined brand stories