Brand Manager

Winfort

3 - 8 years

15 - 25 Lacs

hosur madurai chennai

Posted:6 days ago| Platform:

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Skills Required

brand management brand marketing atl btl

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Brand Strategy & Planning

Develop and execute annual and long-term brand strategies aligned with business objectives.
Define brand positioning, messaging, and value propositions.
Manage brand architecture, guidelines, and tone of voice.

Marketing & Campaign Management

Plan and execute integrated marketing campaigns across ATL, BTL, and digital channels.
Work with creative and media agencies on campaign development and execution.
Oversee product launches, promotions, and brand initiatives.

Consumer & Market Insights

Conduct market research, consumer studies, and competitive analysis.
Track brand health metrics such as awareness, consideration, and preference.
Translate insights into actionable marketing strategies.

Product & Portfolio Management

Work closely with product, sales, and supply chain teams on pricing, packaging, and promotions.
Drive innovation, renovation, and portfolio optimization initiatives.
Support sales teams with brand-led trade and activation programs.

Preferred candidate profile

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