Brand Manager (Veeba)

Urgent Hiring for Brand Manager-Gurgaon

Position Name:

Reports to:

Company Description

VRB Consumer Products Pvt Ltd is a leading condiments and sauce company in India with a strong focus on quality, innovation, and better-for-you products. We have a pan-India distribution network and offer authentic flavors through our world-class manufacturing facility. At Veeba, we are proud to make high-quality food products in India.

About the Role

Brand Manager

As Brand Manager, you will be responsible for shaping the brand's identity, leading campaigns across channels, and building the innovation pipeline to strengthen Veebas position in the market. This role demands a mix of strategic thinking, strong business acumen, and flawless execution.

Key Responsibilities

Brand Strategy & Planning

• Develop and execute annual brand strategies and integrated marketing plans.
• Leverage consumer insights, category trends, and competitive intelligence to shape brand decisions.
• Define positioning, pricing, and portfolio strategies to deliver growth.

Marketing Campaigns & Activations

• Lead ATL, BTL, and digital campaigns from ideation to execution.
• Drive partnerships with agencies for creative development, media strategy, and performance evaluation.
• Build impactful consumer engagement and trade activation programs.

Product Development & Innovation

• Lead new product development and launches, including concepting, packaging, communication, and GTM.
• Collaborate with R&D and supply chain to ensure readiness and market fit.
• Identify whitespace opportunities and build a pipeline of innovation.

Cross-functional Leadership

• Partner closely with Sales, R&D, Supply Chain, Finance, and Digital to drive end-to-end execution.
• Ensure governance, compliance, and adherence to marketing and regulatory requirements.

Qualifications & Skills

• 5 to 8 years of experience

  in brand management, FMCG, or consumer goods.
• Proven track record of successfully leading campaigns and product launches.
• Strong analytical and strategic thinking, with a consumer-first mindset.
• Excellent leadership, communication, and project management skills.
• Proficiency in MS Office; comfort with digital and analytics tools is an advantage.

What We Offer

• Opportunity to lead marketing for one of Indias most loved food brands.
• Ownership across brand strategy, innovation, and market execution.

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