Brand Manager

Company Description

Sigma Consultancy Services, founded in 2011 by Ms. Neelam Chaudhary, is a trusted partner to over 100 businesses in India, providing expertise in Executive Search, Leadership Hiring, HR Advisory, Real Estate Advisory, and more. With over 15 years of proven experience, Sigma excels at delivering strategic and operational solutions tailored to start-ups, SMEs, and large corporations across industries such as IT, Real Estate, Finance, Education, and Healthcare. Guided by a commitment to Passion for Excellence, the company focuses on leadership impact, operational efficiency, and sustainable business growth. The expert team at Sigma is dedicated to building long-term value by addressing the diverse needs of their clients through a range of innovative services.

Role Description

This is a full-time on-site role located in Sonipat for a Marketing Coordinator. The Marketing Coordinator will be responsible for supporting the development and execution of marketing campaigns, coordinating events, and managing marketing materials. The role requires active collaboration with cross-functional teams and involves tasks such as preparing project plans, overseeing project timelines, and helping the sales team with communication strategies to achieve business goals.

Campaign Management

Conceptualize, plan, and manage integrated marketing campaigns (digital, ATL, BTL, events, PR).

Work closely with creative, media, and digital agencies to ensure on-brand, high-quality output.

Track and optimize campaign performance, ensuring strong ROI and brand consistency.

Project Branding & Launches

Lead branding for new project launches from naming and identity creation to collaterals, launch films, and experiential events.

Collaborate with cross-functional teams (Sales, Design, PR, Digital) for end-to-end project marketing readiness.

Content & Communication

Oversee development of brand content brochures, videos, social media creatives, and website assets.

Ensure tone, messaging, and visual identity align with luxury ethos.

Manage PR narratives and coordinate media interactions and influencer collaborations.

Market Intelligence & Innovation

Monitor competitor brands and emerging market trends to identify new branding opportunities.

Experiment with innovative marketing channels and brand engagement ideas.

Key Skills & Attributes

Strong understanding of luxury/lifestyle branding and consumer behavior.

Excellent creative judgment and attention to design and storytelling.

Data-driven decision-making ability with strong analytical mindset.

Excellent communication and stakeholder management skills.

High energy, ownership, and ability to manage multiple projects simultaneously.

Qualifications & Experience:

• MBA/PG in Marketing, Brand Management, or Communication.
• 812 years of relevant experience in brand management, preferably in luxury real estate.
• Proven track record of successfully leading large-scale brand campaigns and product launches.