Brand Manager /Senior Brand Manager

Company Description

J L Morison India Ltd., headquartered in Mumbai, India, is a trusted FMCG company with over 80 years of experience in building sustainable brands. The company currently manufactures, markets, and distributes three notable brands: Morisons Baby Dreams (baby care), Emoform-R toothpaste (oral care), and Bigen (hair care). Products are available through Traditional Trade, Modern Trade, Canteen Store Departments, e-commerce platforms, and their own online store, jlmorison.com.

Role Description

This is a full-time, on-site role for a Brand Manager/Senior Brand Manager based in Mumbai.

Role:

Creating a lasting brand impression among consumers & Improving product sales and market share

Key Result Area:

Sales Target, Market Share, Profitability, Brand Growth

Marketing ROI

Reach & Depth Targets

Brand Equity/ Value

Strategy:

Development of the Brand Strategy as per the brand vision & goals

Translate brand strategy into brand plans, positioning & go to market strategies

Managing the brand P&L and driving growth

Operations:

Research & Analytics:

oMonitoring Market Trends

oUnderstanding current and potential customers

oResearching and reporting on external opportunities

Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly

Implementation of the brand plan & managing the overall budgets

Managing agencies & ensuring effectiveness of marketing spends

Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) & taking corrective action wherever required

Marketing Mix Management

oProduct

oCost Strategy

oThe selling process

oPromotion & Advertisement

New Product Development

oResearch

oROI evaluation & feasibility studies

oFinancial Projections

oBudgets & Expenditure Management

oMarketing & promotion strategy

oNew Product Launch Plan

oTracking Success and Managing the product lifecycle thereon

Providing the necessary guidelines for sourcing and manufacturing of the brands products and ensuring all aspects of the supply chain align with the brand

Developing guidelines as required

Making customer focused decisions

Customer Relationship Management

Brand Manager Profile:

Min 4- 5 years of Brand Management / Brand Building Experience in the FMCG industry

Understanding of research methodologies and tools

Excellent written and verbal communication skills

Strong research and analytical skills

Analytical skills to forecast and identify trends and challenges

Proven ability to develop brand & marketing strategies

In-depth understanding of the category, products

Ability to think creatively and innovatively

Budget-management skills and proficiency

Up to date with latest trends and best practices in marketing

Familiarity with the latest trends, technologies and methodologies in designing