Brand Manager

We are looking for an experienced Brand Manager to help us build our brand and raise brand awareness. Youll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

What does a Brand Manager do?

Brand Managers are the people who shape a companys outward image. To do that, youll need to uncover consumer insights and deliver innovative marketing campaigns. Well turn to you to learn what can attract our customers and prospects and how we can improve customer experience.If youre creative, possess a strategic mind and have experience in implementing targeted brand campaigns, wed like to meet you.Ultimately, youll help us improve our companys reputation and drive growth.

Responsibilities

Analyze brand positioning and consumer insightsShape and communicate our vision and missionTranslate brand elements into plans and go-to-market strategiesManage a team of marketing people working on brand initiativesLead creative development to motivate the target audience to take actionEstablish performance specifications, cost and price parameters, market applications and sales estimatesMeasure and report performance of all marketing campaigns, and assess ROI and KPIsMonitor market trends, research consumer markets and competitors activitiesOversee new and ongoing marketing and advertising activitiesMonitor product distribution and consumer reactionsDevise innovative growth strategiesAlign the company around the brands direction, choices and tacticsThis job is provided by Shine.com