Brand Manager Innovations

What are the Key Deliverables in this role?

• Development of the NPD, P&L and anchor launch volume and revenue target delivery for the year

• Expertise in developing and executing digital-first brand strategies

• Prepare a robust plan for NPD projects with clear milestones, timelines, owners and KPIs; track progress and ensure projects are executed on time and in an agile manner.

• Develop the product specifications in consultation with the consumer insights, marketing, sales (India/International etc.), packaging, and the R&D team.

• Lead the pilot launch for NPD in case of completely new products / brands (not brand extensions) and then successfully transition to marketing team/countries for commercial launch work closely with sales & category teams to see projects through to the market execution stage.

• Development of consumer insight-based concept product propositions, superior claims, pack format and design, persuasive communication and deliver a sustainable marketing mix!

• Develop strong consumer understanding to devise persuasive brand proposition, claims, packaging.

• Scan the market to identify opportunities for growth range/pack extensions, innovation.

• Influence key stakeholders in Sales, Legal, Regulatory, R&D etc to drive the brand growth objectives.

• Scope and incubate new innovations and scale existing new launches.

• Lead innovation on product, concept, business case and launch plans for the portfolio

• 6-8 years of marketing and brand management experience. Exposure to sales would be an advantage

• Prior experience in working closely with sales team to drive business.

• Commercial acumen to be able to efficiently manage the P&L, Foresight for planning ahead and future proofing business plans

• Demonstrated evidence of strong GTM execution, impactful initiatives, and business delivery

• Conceptual clarity in basic pricing methodology, marketing mix, P&L working

• Having exposure in BTL / trade / Shopper marketing elements creation