Brand Manager

Job Description

Role & responsibilities The Brand Manager will be responsible for developing and implementing branding strategies that enhance our reputation, attract new patients, and ensure consistent messaging across all centres. Brand Strategy Development: Develop and execute comprehensive brand strategies that align with the hospitals mission, vision, and goals. Conduct market research to understand trends, patient needs, and competitive landscape. Identify and target key demographics to drive brand awareness and patient acquisition. Brand Management: Oversee the creation and implementation of brand guidelines to ensure consistency across all centres. Collaborate with internal teams and external agencies to develop marketing materials, including print, digital, and social media content. Manage the brands digital presence, including website content, social media channels, and online advertising. Campaign and Promotion Management: Plan and execute promotional campaigns and events to enhance brand visibility and patient engagement. Monitor campaign performance and adjust strategies as needed to optimize results. Stakeholder Collaboration: Work closely with centre managers and medical staff to understand their needs and integrate them into branding efforts. Foster strong relationships with key stakeholders, including patients, partners, and media. Analytics and Reporting: Analyze brand performance metrics, including patient feedback, website traffic, and social media engagement. Prepare regular reports on brand performance and provide actionable insights to senior management. Budget Management: Develop and manage the brand marketing budget, ensuring cost-effective strategies and maximizing ROI. Preferred candidate profile Qualification: BBA/MBA - Marketing Proven experience as a Brand Manager or similar role, preferably in the healthcare or fertility industry. Strong understanding of brand management principles and marketing strategies. Excellent communication, organizational, and project management skills.