Brand Manager

Role & responsibilities

• Defining the road map for the portfolio and delivering the brand strategy for each category.
• Responsible for Volume, Revenue & CM delivery as per AOP, for the portfolio
• Portfolio planning and management based on 4Ps including NPD development and launch.
• Managing budgets for the portfolio to create strong brand among customers and consumers
• Driving brand equity through communication and consumer activation programs
• Responsible for trade marketing initiatives for channel and influencer.
• Plan and execute ATL communication that drives brand consideration
• Responsible for execution of always on digital programs like Lead generation, social calendar for the category
• Work with mainline advertising and media agency for creating ATL and digital communication for the category .

1. AOP delivery of the portfolio

• Deliver portfolio volume and value AOP
• Granular planning of product wise/geography wise support
• Track competition action and make necessary changes in 4P mix to stay relevant in the market

2. Managing CM & profitability for the portfolio

• Product lifecycle management to deliver the CM and profitability for each portfolio
• Work with Finance, RD&I, Manufacturing to keep track of various cost and GTM actions which impact CM
• Responsible for portfolio price actions

3. Define & implement the portfolio strategy

• Lead the development of the strategic marketing plan and key strategic imperatives for the portfolio and its products/sub-brands in line with global and regional directions.
• Track competition action and make necessary changes in 4P mix to stay relevant in the market

4. NPI development & rollout

• Identify customer-based insights, analyze industry trends, characteristics, growth opportunities, market, and competitive intelligence to define NPI strategy
• Define 12Q pipeline for the portfolio & work closely with region and RD&I to execute NPI calendar
• Deliver the incremental volume and value led by NPI

5. Budget management

• Plan and execute A&P to deliver ROI and AOP for the portfolio

6. People and organization development

• Work with multiple stakeholders in India and the region to deliver on business AOP

Preferred candidate profile

1. Understanding of multiple geography and competition intensity

2. Understanding of P&L challenges

3. Working with multiple stake holders from different functions and BU

4. Ability to navigate different challenges to deliver on the AOP

5. Adherence to defined guidelines

6. Create significant impact with defined A&P by out of box planning and execution