Brand Director

The Chief Brand Officer (CBO) at Emmvee is tasked with the responsibility of overseeing and managing the overall image, reputation, and perception of the company. You will play a crucial role in ensuring that the Emmvee brand is consistently presented in a manner that aligns with its values, goals, and market positioning. Your strategic leadership, creative direction, and cross-departmental collaboration are essential in growing brand equity and fostering consumer loyalty. Your key responsibilities will include defining and leading Emmvee's brand strategy in alignment with the company's vision and objectives. You will be responsible for managing the brand's voice, identity, and consistency across various touch-points such as digital, print, and experiential platforms. Analyzing consumer insights, market trends, and competitor strategies will be vital in shaping branding decisions. Collaboration with product development, sales, and marketing teams to integrate branding into product launches and promotions is crucial. Additionally, you will develop and oversee all brand communications, campaigns, and partnerships, as well as safeguard and manage the brand's reputation in crisis situations. Monitoring and measuring the effectiveness of branding strategies through key performance indicators (KPIs) and brand equity metrics will be part of your duties. Leading a team of brand strategists and designers, providing creative direction, and ensuring brand adherence are also key aspects of the role. To qualify for this position, you should hold a Bachelor's/Master's degree in Marketing, Communications, or a related field, along with 4-8+ years of experience in brand management or a similar role. Strong leadership, communication, and creative thinking skills are essential, as well as a proven ability to build brand strategies that drive business growth. Expertise in digital marketing and social media strategies will also be advantageous. Key skills required for this role include brand development and positioning, creative direction, strategic leadership, strong analytical skills, and effective collaboration and cross-functional teamwork.,