Brand Communication & Editorial Lead

As a Brand Communication & Editorial Lead, your role will involve supervising all brand content including written word, product storytelling, public relations, media presence, and cultural activations. You will represent the company at key events, collaborations, and select public engagements to shape the brand's perception by the wider world. Key Responsibilities: - Develop and oversee all editorial content such as collection narratives, essays, interviews, campaign copy, website, and advertising copy. - Manage and supervise in-house content writers and freelance writers to maintain consistency and depth. - Represent the brand at key events, cultural initiatives, partner collaborations, and media opportunities. - Participate in conversations and engagements to enhance creative and cultural positioning. - Craft press materials and brand stories for media outreach and feature placements. - Support relationships with editors, stylists, and media professionals to enhance press presence. - Collaborate with leadership and external PR partners to shape the public narrative. - Conceptualize in-store experiences, brand activations, cultural collaborations, and installations. - Guide messaging, visual storytelling, and communication for exhibitions and launches. - Ensure alignment between product, space, and narrative for a cohesive brand presentation. - Collaborate with product, design, retail, and leadership teams to uphold brand integrity across all channels. Qualifications Required: - Deep cultural literacy and sensitivity to language, materiality, and nuance. - Proven experience in editorial leadership, luxury PR, or strategic brand storytelling. - Strong writing and editing abilities with a focus on restraint, depth, and clarity. - Comfortable representing the brand at various forums and events. - Strategic thinker with the ability to execute across details, teams, and timelines. In addition to the responsibilities and qualifications, the company offers career growth opportunities, a fun work culture, and performance bonuses as per company policy. This role provides you with the opportunity to make a positive impact.,