Brand Communication & Editorial Lead

As a Brand Communication & Editorial Lead, your role will involve supervising all brand content including written word, product storytelling, public relations, media presence, and cultural activations. You will represent the company at key events, collaborations, and select public engagements to influence how the brand is perceived by the wider world. Key Responsibilities: - Develop and oversee all editorial content such as collection narratives, essays, interviews, campaign copy, website, and advertising copy. - Manage and supervise in-house content writers and freelance writers to maintain consistency and depth. - Represent the brand at key events, cultural initiatives, partner collaborations, and media opportunities. - Craft press materials and brand stories for media outreach, feature placements, and founder profiles. - Conceptualise and script in-store experiences, brand activations, cultural collaborations, and installations. - Collaborate with product, design, retail, and leadership teams to ensure brand presentation cohesion. - Uphold brand integrity and discretion across all channels and external-facing initiatives. Qualifications Required: - Deep cultural literacy and sensitivity to language, materiality, and nuance. - Proven experience in editorial leadership, luxury PR, or strategic brand storytelling. - Refined writing and editing abilities with an aesthetic that values restraint, depth, and clarity. - Strategic thinker with the ability to execute across details, teams, and timelines. In addition, the company offers: - Career growth & learning opportunities - Team-building & fun work culture - Performance bonuses as per company policy Please note: The benefits and opportunities for career growth and learning are also provided by the company.,