Brand and Lead

International School of Engineering (INSOFE)

2 - 3 years

13 - 18 Lacs

hyderabad

Posted:2 hours ago| Platform:

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Skills Required

social media pathway media relations marketing collaterals content writing management seo digital marketing analytics performance measurement

Work Mode

Work from Office

Job Type

Full Time

Job Description

Will be responsible for handling the complete marketing & communication eco-system of the school and driving the brand messaging through various online & offline channels.
Working with agencies to help create new campaigns and strategies that can help drive admissions for the school.
Ensure the School s USP is strongly reflected across various communication touchpoints.
Creation, Management and regular updating of content, events, and updates across School Website.
Creating and posting of content on school s social media handles to drive high engagement rate and reach.
Managing Press Releases and building media relations in the local market.
Managing the online brand reputation for the school through review generation & management.
Writing regular blogs & articles that can help drive brand interest and SEO rankings.
Handling all school internal communications in the form of principal updates, monthly newsletter, and other parent related communications.
Creating new marketing collaterals (Brochures, Posters, e-mailers etc..) that marketing teams can use to support in various stages of customer buying cycle.
Managing Brand s Visual Identity across various touchpoints to ensure consistency in brand communications.
Ensure the school space branding is interactive and engaging for new visitors and existing parents.
Strategize and execute new ideas, events, and initiatives to engage with prospective parents through offline channels.
Supporting all school internal events in terms of promotions, designs, and branding.
Co-ordinating with vendors to create a repository of brand images and videos over time for marketing.
Monthly reporting on content performances across various communication channels.

Skills, Qualifications and Experience

3 to 4 Years of Minimum work experience in related field of communication, branding, and marketing.
Strong content writing skills and experience of handling brand social media handles independently in previous roles.
Good understanding of the digital marketing domain and various performance measurement analytics involved.
Experience in writing press releases and managing PR distribution & media relations.
Good understanding of branding and prior experience of working with designers or agencies to develop creative collaterals.

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