Branch Activation Manager

Job Description

Job Title Branch Activation Manager Job Description Job title: Branch Activation Manager Your role: Manage all regional Trade marketing activations and brand visibility in Modern Traditional trade for Philips PH business for Gujarat, Rajasthan MP 1. Plan and implement regional trade actions promotions in order to optimize stock levels in the chain, stimulate sales-out and loyalty of distribution channel 2. Monitors and impact of new activities through sales metrics and also reviews and implements strategies for improving activation efficiency and productivity. 3. Ensures execution as per planned timeline, budgets and brand integrity. 4. Closely work with local sales team to realize sales targets at key customers and provides input for local strategies. 5. Optimizes shelve (portfolio, promotions, etc) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and basket size 6. Manage, train, motivate and retain marketing executives, promoters merchandisers. Drive retail training, POS and concept selling 7. Be actively and consistently present in field on regular basis to implement and monitor trade marketing initiatives. Traveling expected within defined geographies. Youre the right fit if: Trade marketing / activation experience from FMCG / FMCD industry of 4-5 years. A good understanding of marketing sales function of reputed brands will be ideal. Good at planning, strong execution skills/experience, good at data analysis and reporting, strong communication skills, attention to detail, high commitment levels. Extensive travel, almost 80% of working days. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company s facilities. Field roles are most effectively done outside of the company s main facilities, generally at the customers or suppliers locations.