Bing/ Microsoft Ads Specialist

5 - 7 years

5 - 10 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a results-driven Microsoft Ads Specialist to manage and grow Bing campaigns for Feel Good Contacts (UK). This role requires experience handling large-scale paid search budgets, particularly within the e-commerce space. The ideal candidate will have strong analytical skills, a deep understanding of Microsoft Ads automation, and experience optimising feed-based campaigns for international markets.

Key Responsibilities-

1. Campaign Ownership

  • Manage, scale, and optimise Microsoft Ads for Search and Shopping.
  • Audit and restructure existing campaigns to maximise efficiency and profitability.
  • Ensure optimal feed quality and troubleshoot Merchant Centre issues.

2. Performance Improvement

  • Implement A/B tests across ad copy, formats, audiences, and landing pages.
  • Improve ROAS, CPA, CTR, conversion rates, and revenue contribution.
  • Identify new growth opportunities across the Microsoft ecosystem.

3. Collaboration & Integration

  • Align strategy with Google Ads and analytics teams for cross-channel optimisation.
  • Support commercial decision-making with actionable performance insights.

4. Reporting & Insights

  • Develop performance dashboards and present insights to India & UK marketing leaders.
  • Track budgets, pacing, and monthly performance targets.

Preferred Skills-

  • Mandatory: Experience handling large budgets with demonstrable revenue impact.
  • Preferred: Experience working with UK, US, or European e-commerce markets.
  • Strong understanding of feed optimisation, Smart Bidding, and automation.
  • Proficiency in GA4, Looker Studio, Excel.
  • Analytical, detail-oriented, and proactive.
  • Strong communication and cross-team collaboration skills.
  • Ability to operate autonomously while delivering measurable impact.

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