AVP, Enterprise Marketing Center Administrator L10

As an AVP, Enterprise Marketing Center Administrator at Synchrony, you will be responsible for overseeing the administration and optimization of the centralized enterprise marketing automation platform. Your role involves collaborating with various teams to empower business users and ensure excellence in customer engagement through the platform. Key Responsibilities: - Administer, configure, and optimize the Enterprise Marketing Center environment for multiple business units and platforms. - Oversee user provisioning, role management, permission sets, and business unit hierarchies to ensure correct access, data segmentation, and compliance. - Manage the configuration and maintenance of shared resources like data extensions, content libraries, templates, personalization, and automations. - Support the setup, execution, and monitoring of scalable cross-BU/joint campaigns and platform integrations. - Act as the main point of contact for platform support, troubleshooting, and incident resolution, escalating to vendor support as needed. - Train, onboard, and support platform and industry marketers, providing documentation, best practices, and ongoing guidance. - Ensure data integrity and governance, monitoring system performance and addressing risks or anomalies proactively. - Stay updated on platform releases, updates, and industry trends, recommending enhancements or process improvements. - Uphold privacy policies and compliance requirements across all business units. - Develop and deliver performance reports, dashboards, and insights for stakeholders across multiple segments. - Collaborate with IT, data, and compliance teams to support technical integrations, upgrades, and new feature rollouts. Qualifications Required: - Bachelor's degree with 4+ years of progressive business experience, or 6+ years of progressive business experience in lieu of a degree. - 4+ years of experience administering enterprise-grade marketing automation platforms. - Strong knowledge of data management, automation workflows, and campaign deployment best practices. - Experience with relevant scripting or query languages (SQL, AMPscript, JavaScript, HTML/CSS). - Understanding of data privacy regulations and platform security. - Excellent problem-solving, communication, and organizational skills. - Experience with platform integrations and marketing technology stack design is a plus. - Experience or knowledge of digital printing or print on demand workflows are a plus.,