Audience Platform Lead

Job Description

The purpose of this role is to work with the business and sing Adobe Analytics, Google Analytics, WebTrends and other technologies. This role serves as a subject matter expert on tag management and audience platforms, and provides guidance and oversight to other web audience resources. This role is able to provide direction and guidance on integration of marketing technologies and tools. Job Description: Mandatory (top 5) Experience in Leading Customer Data Platform related development Experience on Python or Java Scripting or Node.JS Experience with APIs (REST, Open APIs, CURL) Data analysis, ingestions, modelling and mapping Experience on unstructured data using JSON/Parquet file format Preferred (top 5) Understanding of CCPA, GDPR and other Data Protection Acts Client facing experience Experience with Reporting Technologies Experience on any AEP, ActionIQ , Lytics, Segment, Tealium, C360 Big Data ETLs Leading the team in implementation of technical solutions and driving proof of concepts Responsible for building data model based on the gathered requirements and data architecture. Reponsible for data ingestion into the cdp platform via batch and real time streaming modes - using ETL,API,JavaScript etc Responsible for data extraction/outbound dataflows to reporting tool, other adobe product or 3rd party system Reponsible for working on defined business rules/transformations/BRDs Colloborate with internal teams to develop solutions for CDP platform for marketing activation use cases. Should be able to work on queries, segment development, audience creation/activations, customer journey orchestrations Should be able to define segments and orchestrate customer journey based on the BRD Location: Bangalore Brand: Merkle Time Type: Full time Contract Type: Permanent Show more Show less