Asst/Deputy Manager/Manager (Social Media) - Colleges

Job Description

Job Description Assistant/Deputy Manager (Social Media) Job Summary Social Media Manager will be responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase admissions. Duties & Responsibilities - Performing research on current benchmark trends and audience preferences. - Designing and implementing social media strategy to align with business goals. - Setting specific objectives and reporting to management. - Perform research on current benchmark trends and audience preferences. - Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) - Monitor web traffic metrics. - Collaborate with other teams, like branding/marketing, admissions & committees to ensure brand consistency. - Communicate with followers, respond to queries in a timely manner and monitor customer reviews. - Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout etc.). - Suggest and implement new features to develop brand awareness. - Stay up-to-date with current technologies and trends in social media, design tools and applications. - Work closely with the branding/marketing/admission team & College Committees to develop social media campaigns that help to achieve corporate marketing goals. - Develop monthly reports on emerging social media trends that will be submitted to the management. - Monitor the company’s social media accounts and offer constructive interaction with users. - Create methods for finding and saving online customer reviews - Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and committees that outline any necessary changes to the digital marketing plan. Desired Candidate Profile : - Social media marketing experience. - Ability to develop the right voice for each social media platform. - Proven ability to build social media communities. - Ability to measure the success of campaigns. - Should be enterprising, passionate, and an Influencer. - Strong relationship-building skills, and a drive for Quality Assurance. - Strong interpersonal effectiveness and teamwork skills. - Excellent Presentation and Communication skills. - Problem-solving and analytical skills - Ability to communicate in other languages - Leadership, creativity, independence, and self-motivation Role : Assistant/Deputy Manager Manager (Social Media) Industry Type : Education / Training Functional Area : Social Media & Branding Employment Type : Full Time, Permanent Role Category : Assistant/Deputy Manager Qualification Requirements UG : Any Graduate PG : Any Post Graduation is Desirable Doctorate : Not required Experience : 1-5 Years