Associate Media Buyer

About Exly: Exly is an all-in-one business platform built for knowledge entrepreneurs, coaches, trainers & course creators to start, sell, market and manage their programs (courses, online sessions, consultations and workshops). Exly is a Y-Combinator backed start-up and has raised funding from Indias top VC funds. The company is founded by IIT Kharagpur / IIM Calcutta / BCG alumni. We are at the forefront of the Software-as-a-Service (SaaS) industry, revolutionising how knowledge businesses, coaches & trainers operate and thrive in todays digital landscape. With our cutting-edge solutions, we empower entrepreneurs to streamline their operations, enhance productivity, and achieve their business goals more efficiently. Website: www.exlyapp.com Budget: 4 - 6 Lpa Job Role: We are seeking a dynamic, experienced Media Buyer with 1- 2 years of hands-on experience managing Meta (Facebook/Instagram) and Google Ads campaigns. The ideal candidate will have extensive experience handling seven-figure ad budgets, a deep understanding of the digital advertising ecosystem, and a proven track record of driving performance-based results. You will be responsible for developing, executing, and optimizing paid media campaigns to maximize ROI, as well as building and maintaining strong client relationships. Requirements: Campaign Management: Plan, execute, and optimize Meta and Google Ads campaigns across multiple platforms to achieve client objectives and KPIs. Budget Management: Manage and optimize 6 to 7 figure ad budgets, ensuring consistent CPLs and CACs. Funnel Strategy & Execution : Leverage your deep understanding of digital marketing funnels to create tailored strategies that drive leads, conversions, and sales. Performance Optimization : Continuously monitor, analyze, and adjust campaigns for optimal performance, including A/B testing, audience segmentation, bidding strategies, and creative development. Client Relations: Maintain strong relationships with clients, providing regular updates, insights, and reports. Act as a trusted advisor, offering strategic recommendations based on data-driven insights. Collaboration: Work closely with the creative, analytics, and strategy teams to ensure all campaign elements are aligned and optimized. Reporting & Analysis: Provide detailed performance reports with actionable insights to clients and internal stakeholders. Trend Monitoring : Stay current with the latest trends, tools, and best practices in digital media buying, especially within Meta and Google Ads platforms Qualifications: Experience: 1 - 2 years of media buying experience in an agency environment with a proven track record of managing seven-figure ad budgets. Platform Expertise: Extensive hands-on experience with Meta (Facebook/Instagram) Ads and Google Ads (Search, Display, YouTube, etc.). Analytical Skills : Strong analytical abilities to interpret data, assess campaign performance, and make data-driven decisions. Funnel Knowledge: In-depth understanding of how marketing funnels work and the ability to design, implement, and optimize campaigns around them. Client Management: Excellent communication skills with a proven ability to manage client expectations, deliver results, and build long-term relationships. Attention to Detail: High attention to detail and accuracy, with a focus on achieving measurable results. Problem Solving : Strong problem-solving skills, with the ability to troubleshoot and resolve challenges quickly and effectively. Agency Background : Experience working in an agency environment is a must, with a solid understanding of the fast-paced and client-focused nature of the industry . Desired Skills Knowledge of paid social, display advertising, and retargeting strategies (Meta and Google) Understanding of conversion tracking, attribution models, and reporting Strong proficiency in Excel/Google Sheets for campaign tracking and reporting Ability to stay organized and prioritize multiple tasks in a fast-paced environment Benefits: We are using technology to solve some of modernitys most exciting and challenging problems. Work with us to be part of an incredible journey in a high ownership and a fast-growing environment. If you are an ambitious professional with a passion for SaaS and thrive in a fast-paced, collaborative environment, we want to hear from you! Work from Office Collaborative culture Vibrant and entrepreneurial work culture Healthcare insurance Career Growth opportunities