Associate Manager - Ecommerce and Shopper Marketing

Location: Kolkata

Function: Integrated Marketing Services

Role Summary

This role combines quick commerce expertise with shopper-centric execution and performance

marketing skills to deliver strong visibility, conversion, and campaign outcomes across platforms

such as Blinkit, Zepto and Swiggy Instamart, among others. It requires deep platform knowledge, a

sharp understanding of consumer purchase triggers, and the ability to translate brand strategies into

compelling platform activations that drive sales and impulse conversion.

Key Responsibilities

 Always-on and campaign-based media strategies across upper, mid, and lower funnel

 Lead platform planning and execution for Q-commerce accounts including Blinkit, Zepto,

Swiggy Instamart, and more

 Own visibility and promotional calendar execution across platforms: banners, in-app

placements, push notifications, and home screen features

 Collaborate with creative and content teams for timely asset deployment and performance-

fit adaptations

 Develop launch strategies for NPDs and seasonal campaigns to drive visibility and rapid trials

 Analyse campaign performance, platform reports, and competitor visibility to inform future

planning

 Support shopper marketing initiatives by integrating shopper insights into content and offer

design

Must-Have Skills & Tools

 Strong understanding of Q-commerce platform algorithms, placements, and formats

 Experience with platform dashboards and execution tools (e.g., Blinkit Partner Panel, Zepto

Console)

 Ability to link shopper behaviour with commercial outcomes (e.g., impulse triggers, value

packs, delivery windows)

 Comfort working cross-functionally with creative, sales, supply chain, and analytics teams

 High attention to detail, responsiveness, and ability to manage real-time changes

 Proficiency in Excel, campaign trackers, and content deployment tools

Preferred Qualifications

 3-5 years in e-commerce or shopper marketing roles within FMCG, personal care

 Proficiency in full-funnel paid media strategies.

 Strong analytical mindset with a bias for action and experience in proving media impact on

business outcomes.

 Prior experience managing campaigns on quick commerce platforms is essential

 MBA or postgraduate qualification in marketing, retail, or digital commerce preferred