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Nutrabay
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Associate - Influencer Marketing

Associate - Influencer Marketing

Nutrabay

3 - 5 years

50 - 60 Lacs

Gurugram

Posted:1 day ago| Platform:

Apply

Skills Required

Relationship management Data analysis Publishing Nutrition Campaign management Relationship building Social media Wellness Digital marketing Logistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

You may apply if you have:

Bachelors degree in Marketing, Communications, Business Administration, or related field.
Proven experience in influencer marketing, social media management, or digital marketing.
Prior experience in collaborating with creators in health, wellness and fitness industry
Strong understanding of social media platforms, influencer ecosystems, and emerging trends.
Excellent communication, negotiation, and relationship-building skills.
Creative thinking and the ability to develop innovative influencer strategies.
Proficiency in data analysis and reporting tools.
Ability to work independently, prioritize tasks, and meet tight deadlines.
Attention to detail and a passion for staying current with industry developments.

You should not apply if you:

Require heavy supervision or a rigid structure to work effectively.
Are uncomfortable working in a fast-changing, high-pressure environment.
Don t enjoy working on high-impact projects with tight timelines.

Skills Required:

Influencer Identification & Outreach
Negotiation
Campaign Ideation & Management
Content Creation for Campaign/Content Optimisation
Performance Reporting

What will you do

Strategy Development: Develop comprehensive influencer marketing strategies aligned with brand objectives and target audience demographics. Research industry trends, competitor activities, and emerging platforms to inform influencer strategy.
Influencer Identification and Outreach: Identify relevant influencers across various platforms such as Instagram, YouTube, blogs, and other social media channels. Evaluate influencers based on audience demographics, engagement rates, content quality, and brand fit. Establish and maintain relationships with influencers through personalized outreach, negotiation, and contract agreements.
Campaign Management: Collaborate with internal teams to conceptualize and develop engaging content ideas and campaign concepts. Coordinate campaign logistics including product seeding, content creation, and publishing schedules. Monitor campaign performance, track key metrics, and analyze data to optimize future campaigns and maximize ROI.
Content Collaboration: Work closely with influencers to ensure content aligns with brand guidelines, messaging, and campaign objectives. Provide creative direction, feedback, and support to influencers throughout the content creation process. Review and approve influencer-generated content to ensure quality and brand consistency.
Performance Reporting: Generate regular reports and insights on campaign performance, including reach, engagement, conversion rates, and other KPIs. Analyze data to identify trends, insights, and opportunities for optimization. Present findings and recommendations to key stakeholders to inform strategic decision-making.
Relationship Management: Cultivate and maintain strong relationships with influencers, agencies, and other external partners. Serve as the main point of contact for influencer inquiries, feedback, and collaboration opportunities. Manage influencer contracts, payments, and deliverables in accordance with agreed-upon terms and timelines.

Work Experience:

3-5 Years

Working days:

5 days (Monday - Friday)

Location:

Gurgaon

Perks:

Friendly atmosphere
High learning & personal growth opportunity
Flexible Timings
Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that s revolutionising the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.

About Nutrabay:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding

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Nutrabay

Health & Wellness / E-commerce

Navi Mumbai

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Associate - Influencer Marketing

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

You may apply if you have:

You should not apply if you:

Skills Required:

What will you do

Work Experience:

Working days:

Location:

Perks:

Why Nutrabay:

About Nutrabay:

Funding:

More Jobs at Nutrabay