Associate Director - Public Relations

Are you a PR virtuoso with an unparalleled knack for crafting compelling narratives and commanding the attention of the media? If so, we have an extraordinary opportunity that will allow you to unleash your PR superpowers and leave an indelible mark on the industry. As our Associate Director -PR, you will be the maestro behind the scenes, orchestrating awe-inspiring campaigns that captivate audiences and elevate our clients to new heights of visibility and influence. With your exceptional media connections, razor-sharp writing skills, and unwavering strategic acumen, you will be the driving force behind press releases that command attention, pitch notes that open doors, and authored articles that inspire and enlighten.

Job Responsibilities include:

Strategic Leadership

• Develop and execute strategic plans to achieve client goals and agency growth targets.
• Provide leadership, vision, and direction to the account management and PR team.
• Collaborate with other department heads to ensure cohesive and integrated campaigns.

Client Relationship Management:

• Serve as a primary point of contact for key client accounts, fostering strong relationships.
• Understand client needs, objectives, and industry trends to offer strategic guidance.
• Oversee the development of account plans and ensure their successful execution.

Business Development:

• Drive organic growth within existing client accounts by identifying opportunities for upselling or expanding services.
• Actively pursue new business opportunities, engaging in pitches and presentations.
• Contribute to the development of proposals, contracts, and negotiation strategies.

Team Management and Development:

• Recruit, train, and mentor a high-performing account management and PR team.
• Set clear performance objectives, provide feedback, and facilitate professional growth.
• Foster a collaborative and innovative team culture focused on excellence.

Financial Management:

• Monitor account profitability, budgets, and resource allocation.
• Work closely with finance to ensure accurate billing and financial reporting.

Qualifications & Requirements:

• Masters degree in Public Relations, Mass Communications, Journalism, Marketing, or a related field.
• 12+ years of experience in PR, corporate communications, or media relations within the advertising or media industry.
• Established relationships with media and industry influencers.
• Exceptional storytelling, writing, and verbal communication skills.
• Strong expertise in crisis management and brand reputation handling.
• Experience in managing and mentoring a team of PR professionals.
• Proficiency in digital PR, social media strategy, and media monitoring tools.
• Ability to multitask, work under tight deadlines, and adapt to a fast-paced environment.