Associate Director - Content

Major accountabilities:

Content OperationsWork alongside a multi-disciplinary team to produce effective copy and concepts for projects and creative campaigns, responsible for articulating rationales, overall tone of voice, and core messaging.Interpret, understand, and clarify business needs around copy and messaging to produce results best suited to client needs; be innovative in redefining a brief within the constraints of cost and time

Work with US marketing teams to create messaging taking Inspiration from Master content but not limited to it. Can source credible information and use it to craft copy that delivers on strategy.Actively explores the Healthcare Marketing arena. Knows what is happening in the therapeutic area across Novartis Brands.Leads the copy team in MLR discussions and review submissions. Will oversee more than one brand and therapy area

ExecutionWork and communicate efficiently as part of a Global & multidisciplinary team spanning multiple time zones. Develop copy content and messaging to appeal as necessary to a variety of target audiences including patients, HCPs, sales rep.

Oversee and write copy suitable for digital and print materials (e.g., iPad-based selling aids, applications, websites, emails, banners, brochures, flyers, POS displays, ISI etc) as required. Assist and support PMs and Delivery teams in scoping and managing timelines and process

Provide feedback and rationale to team on work. Is proficient in writing copy to the highest scientific and grammatical standards for a range of medical education and communications materials and target audiences.

Has the ability to use and cite references appropriately is a fundamental part of the role and understanding complex scientific products and ideas and to communicate and/or explain them clearly and succinctly.

Become a brand product information specialist and appropriately source written materials (referencing) for Medical/Legal/Regulatory (MLR) review board.

QualityDirect, oversee and mentor writers to deliver high quality output. Write, variable copy that falls within American Medical Association guidelines. Research and understand clinical papers to create effective marketing communications. Investigate claims against the drug.Ensure deliverables are accurate, complete, and of a high standard of quality. Develop brand/franchise knowledge, understanding of customer needs, and consistent approach to service excellence. Comply with recognized standards, practices, and regulatory requirements

Minimum Requirements:

• Bachelor s degree in English, writing, communication, marketing, advertising or related fields.
• Advanced degree in pharma, medical, or relevant scientific area
• Approximately 12-15 years experience in healthcare advertising agencies
• Significant experience working from creative briefs (evaluation through ideation through execution)
• Experience in writing promotional pharmaceutical content
• Significant experience writing clear and engaging copy (portfolio required
• Experience working and collaborating in complex matrix environments

Desirable Requirement:

• Writes clear, cohesive creative copy for multiple channels (print and digital, TV/video, social)
• Comfortable moving between long and short form copy
• Able to present work in a compelling way, can capture and hold attention of audience, internally and with client
• Possesses solid, active listening skills
• Understands how to use and apply medical references and validate ahead of MLR submissions
• Knows AMA style
• Ability to independently manage concurrent projects of varying sizes and deliver work from concept through completion
• Exhibits decisive problem-solving skills
• Actively maintains an understanding of how work moves through the agency.
• Follows relevant agency Standard Operation Procedures (SOP)