Associate Director - Content

The Associate Director Content role at PhonePe, based in Bengaluru, offers a unique opportunity to lead and scale an in-house content team for India's leading fintech brand. As a senior leader, you will be responsible for developing and executing a comprehensive content strategy across various business units, including Insurance, Lending, Wealth, Pincode, Share.Market, and Indus AppStore. This role requires a strategic approach to shape PhonePe's digital content strategy, encompassing blogs, videos, SEO pages, product marketing, and financial education content. Your primary responsibilities will include setting up and leading a high-impact content team comprising writers, strategists, SEO experts, and video creators. You will be tasked with fostering a culture of innovation, creativity, and digital-first thinking, while also driving the video strategy for new media formats. Collaboration with Product, Growth, Marketing, Brand, and Business teams is essential to align content with product and campaign objectives. Utilizing data and performance metrics, you will continuously optimize content outcomes, focusing on metrics such as traffic, conversions, and engagement. Staying abreast of industry trends will be crucial to enhance content delivery and formats for maximum impact. The ideal candidate for this role should have at least 15 years of experience in digital content, preferably within fintech, consumer tech, or startup environments. Demonstrated leadership in managing multi-format digital content at scale and hands-on experience in video strategy and production for digital platforms are essential. A proven track record of building and mentoring cross-functional content teams, along with strong storytelling skills and the ability to align business goals with content strategy, is highly desired. A Bachelor's degree in Marketing, Journalism, Communications, or a related field is required. This role at PhonePe is a dynamic and challenging opportunity for an experienced content professional looking to make a significant impact in the fintech industry.,