Associate - Digital Marketing

Role & responsibilities Assist in the development and execution of digital marketing strategies tailored to the luxury goods and jewelry market. Manage and optimize social media campaigns to enhance brand presence and engagement among target audiences. Collaborate with creative teams to produce high-quality content for websites, email newsletters, and social media platforms. Conduct market research and analyze consumer behavior to identify trends and optimize marketing tactics accordingly. Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of digital marketing campaigns. Support the planning and execution of online promotions and advertising initiatives, ensuring alignment with brand messaging. Stay abreast of industry trends and emerging technologies that could impact digital marketing in the luxury sector. Preferred candidate profile Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 1-2 years of experience in digital marketing, preferably in the luxury goods or fashion industry. Strong knowledge of digital marketing tools and platforms, including SEO, SEM, and social media advertising. Exceptional written and verbal communication skills with an ability to convey brand messaging effectively. Proficiency in analytics tools such as Google Analytics, and experience in data-driven decision-making. Creative thinker with the ability to generate innovative marketing ideas that align with brand aesthetics. Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.