Associate Consultant L1 - Marketing

• Plan and manage SEM, PPC, and performance marketing campaigns across Google Ads, Meta Ads, LinkedIn, X (Twitter), YouTube, Amazon, Shopify.
• Good knowledge of upwork, Client proposal creation, Marketing strategy.
• Run advanced campaign types: Search, Display, Video, Shopping, Performance Max, Lead Gen, Remarketing, and App Install .
• Deep understanding of ad auction mechanics , manual and automated bidding , and budget allocation for maximum ROI.
• Execute A/B testing on ad creatives, audience sets, landing pages, and bid strategies to identify winning combinations.
• Conduct keyword research , create custom and lookalike audiences , and implement audience segmentation for precision targeting.
• Set up and troubleshoot conversion tracking using Google Tag Manager (GTM) , Meta Pixel , SDKs , and custom events .
• Leverage GA4 and Google Search Console for performance analysis, traffic behavior, and optimization opportunities.
• Build remarketing workflows and run dynamic ads to re-engage users throughout the marketing funnel.
• Optimize campaigns based on KPIs such as CTR, CPC, CPM, CPA, CPL, ROI, ROAS, LTV, Bounce Rate , and Conversion Rate .
• Evaluate campaign impact through multi-touch attribution , funnel drop-offs , and cross-device behaviors .

Skills :

• Google Ads (Search, Display, Video, PMax, Shopping)
• Meta Ads (Facebook, Instagram – all campaign types)
• LinkedIn, X (Twitter), YouTube Ads
• Google Tag Manager (GTM), Meta Pixel, SDKs
• GA4, Google Search Console
• SEM, PPC, Funnel Mapping, Ad Variants
• Audience Segmentation, Remarketing
• Bidding Strategies, Budget Management
• Keyword Research, Competitor Analysis
• A/B Testing, Campaign Structuring
• Canva, Google Slides – Creatives & Proposals
• Client Communication & Market Research

Skills :

Google Ads (Search, Display, Video, PMax, Shopping), Meta Ads (Facebook, Instagram – all campaign types), LinkedIn, X (Twitter), YouTube Ads, Google Tag Manager (GTM), Meta Pixel, SDKs, GA4, Google Search Console, SEM, PPC, Funnel Mapping, Ad Variants, Audience Segmentation, Remarketing, Bidding Strategies, Budget Management, Keyword Research, Competitor Analysis, A/B Testing, Campaign Structuring, Canva, Google Slides – Creatives & Proposals, Client Communication & Market Research
Experience : 1 - 2 years