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Associate Business Director - Programmatic

Associate Business Director - Programmatic

Essencemediacom

10 - 15 years

18 - 20 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

data analysis public relations bidding associate business director manager technology data visualization ms office advertising downstream

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are searching for a talented and enthusiastic individual to join our OpenDoor team as an Activation Manager Programmatic. This role plays a crucial part in supporting WPPs mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including Amazon s cross-channel marketing & Prime Video

RESPONSIBILITIES

Successfully managing day-to-day performance of campaigns across different DSPs - DV360 and TTD.

Able to meet campaign KPIs on time and error free set-up execution and reporting.

Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", eg targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization.

Able to make compelling arguments based on historical data and implement the strategies on active campaigns.

Working with agency internal team to develop best-in-class solutions to achieve best results in KPIs.

Communicate to other departments in the organization to facilitate client requests.

Effectively manage the budget while optimizing the same towards optimal delivery.

Maintain health and positive environment within the team.

QUALIFICATIONS

5 + year of exposure to the programmatic platforms with understanding of activation (campaign setup) workflow.

Understanding of MS Office product suite including MS Excel for reporting and data analysis.

Being able to articulate technical concepts to non-technical audience, including programmatic terminology.

In-depth knowledge of programmatic technology stack s inner working processes.

Technical aptitude and affinity for data & related conversations.

BONUS POINTS

Experience with e-commerce marketing or digital advertising.

Familiarity with data visualization tools and techniques.

Understanding of Amazons various business lines and target audiences.

BENEFITS OF OPENDOOR

Unparalleled Access: Gain direct experience working with one of the worlds most innovative and influential companies.

Mentorship & Training: Receive guidance from experienced professionals at both WPP and Amazon.

Cutting-Edge Technology: Utilize industry-leading tools and platforms, including WPP Open.

Data-Driven Environment: Develop your analytical skills and contribute to data-driven decision making.

Global Impact: Be part of a team that is shaping the future of marketing on a global scale.

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Associate Business Director - Programmatic