Assistant Product Marketing Manager

Role Overview

Assistant Manager – Product Marketing

Key Responsibilities

• Go-To-Market Planning:

  Assist in the creation and execution of comprehensive GTM strategies for new product launches across multiple categories.

• Consumer-Centric Positioning:

  Translate technical product features into clear, compelling consumer value propositions that resonate across segments.

• Creative Development:

  Brief internal and external creative teams, review campaign assets, and ensure alignment with the brand and product positioning.

• Campaign Management:

  Coordinate 360-degree campaigns across digital, retail, ATL, and influencer channels, ensuring consistent messaging and timely execution.

• Market & Competition Analysis:

  Conduct regular benchmarking of competitor products, marketing communication, and industry trends to inform positioning and messaging.

• Performance Tracking:

  Monitor marketing KPIs and campaign effectiveness; support in deriving insights and optimizing future campaigns accordingly.

• Stakeholder Collaboration:

  Liaise with product teams, media agencies, e-commerce platforms, and PR to ensure a unified go-to-market approach.

Qualifications & Experience

• 3–5 years of experience in product marketing, brand marketing, or category management — preferably in consumer tech, FMCG, or e-commerce.
• Proven experience in managing product launches and integrated campaigns.
• Strong understanding of consumer insights, positioning frameworks, and marketing funnels.
• Ability to write and evaluate creative content that aligns with brand tone and product promise.
• Excellent project management, organizational, and communication skills.
• Comfortable working in a fast-paced, cross-functional environment with multiple stakeholders.