Assistant Product Manager- Marketing Communications

We are seeking an analytical marketing professional who will be responsible for streamlining and managing all client communications across multiple channels. The person will also be accountable for performance tracking, reporting, and continuous improvement of these campaigns.

*Key Responsibilities

*Communication Strategy & Alignment

• Audit and streamline all client-facing communications across services (in-app, push, email, WhatsApp, etc
• Align cross-functional teams (product, sales, servicing, design) to ensure communications are relevant and timely.

*Campaign Management

• Plan, execute, and optimize marketing campaigns across in-app, push, email, and other digital channels.
• Create communication calendars and ensure campaigns are aligned with business goals and product updates.
• Work with design and content teams to deliver engaging, impactful creatives.

*Performance Monitoring & Reporting

• Track campaign performance metrics (open rate, CTR, conversion, engagement).
• Build dashboards and reports for management visibility.
• Identify gaps, test new strategies (A/B testing, personalization), and implement improvements.

*Process Streamlining & Automation

• Establish standard operating processes for client communication.
• Work with tech/product to set up automation and segmentation for targeted messaging.

*Key Skills & Qualifications

• 1-2 years of experience in marketing communications, CRM marketing, or digital campaign management.
• Hands-on experience with CRM tools, automation platforms, and analytics dashboards.
• Excellent communication and collaboration skills to work with cross-functional teams.
• Detail-oriented with a focus on streamlining processes and improving effectiveness.
• Knowledge of A/B testing, customer segmentation, and lifecycle marketing best practices. make keywords