Assistant Product Manager (CNS Therapy)

2 - 7 years

5 - 11 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Major Purpose of the Job

The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful marketing strategies, scanning of market for identification & expansion into various therapies, identification of potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and profitability

Principal Tasks & Responsibilities:

  • Development/ Usage of communication strategy & tools
  • Explore/ Identify potential market segments & new frontiers
  • Liaison with production & supply chain department to ensure availability of stocks as per billing plans
  • Training of sales force for implementation of promotional strategy, USPs etc
  • Interaction & Negotiation with customers directly through customer visits
  • Review on effectiveness of strategies, tools etc
  • Feedback from internal customers (employees, line managers etc.)
  • Interaction with colleagues (phone calls, personal interaction, meetings etc)
  • Travel to locations to oversee implementation of marketing programs
  • Key customer Development (CRM activities)
  • Formulation & Execution of Products/Therapies Promotion & Marketing Strategies & Budget:
  • Promotion Plans and Communication Strategies
  • STP for products and USP's
  • Campaigns
  • Design & development of literatures, brochures, clinical inputs, and other promo-tools with Studio, outside agencies, Consultants and vendors.
    - Training & Development of new joinee and on the job training while in the field work

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Cadila Pharmaceuticals logo
Cadila Pharmaceuticals

Pharmaceuticals

Ahmedabad

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