Assistant Marketing Manager - FMCG

Key Responsibilities

• Plan and execute marketing strategies to strengthen the brand and increase sales.
• Manage marketing budgets and ensure effective use of funds.
• Identify target markets, customer needs, and trends.
• Maintain monthly, quarterly, and annual marketing plans.
• Review and approve all marketing materials for accuracy and consistency.
• Coordinate with creative and advertising agencies for campaigns.
• Ensure brand consistency across all channels and create brand guidelines.
• Plan and manage marketing campaigns for product launches and promotions.
• Monitor and analyse campaign performance and ROI.
• Conduct market research to understand customer preferences and competition.
• Prepare reports on marketing activities and performance.
• Plan and manage participation in exhibitions, events, and medical camps.
• Build partnerships with influencers and wellness professionals.
• Lead and coordinate the internal marketing team.
• Review team performance and reports regularly.
• Develop strategies to improve OTC product sales and overall business growth.

Qualification : MBA

Experience : 5 Years of Experience in Branding &; Promotion / Media & Agency

Management / Marketing Communication / Knowledge of Design aesthetics and

Content Creation /Brand guidelines / campaign Budgeting &; Public relations in

FMCG industry