Assistant Marketing Manager

Job Description

Job Title: Assistant Marketing Manager (Generalist) Location: Gurgaon Experience Required: 46 years Department: Marketing Company: Boult Audio About Boult Audio: Boult Audio is a high-growth consumer tech brand redefining audio and wearable experiences for modern India. With innovation, design, and youth culture at our core, we are building products that people not only use—but love. Join our journey as we scale to new heights and shape the sound of tomorrow. Why Join Us? Work with one of India’s fastest-growing wearable and audio brands. Experience end-to-end ownership of campaigns across digital and offline platforms. Be part of a fast-paced, innovation-driven culture that encourages creativity and execution. Role Overview: We are seeking a dynamic and versatile Assistant Marketing Manager to support integrated marketing initiatives. You will play a key role in planning, coordinating, and executing 360 campaigns that build the Boult brand and drive business results. Key Responsibilities: Campaign Execution: Plan and manage multi-channel marketing campaigns including ATL, BTL, digital, and retail initiatives. Brand Communication: Work closely with creative and design teams to ensure brand consistency and impactful storytelling. Digital Marketing Support: Coordinate with performance marketing, content, and social media teams to amplify campaign reach and engagement. Influencer & Collaboration Management: Support in identifying, negotiating, and executing influencer marketing campaigns and strategic partnerships. Product Launches: Assist in go-to-market strategies for new product launches including packaging, positioning, and channel planning. Market Research & Insights: Analyze consumer trends, competitors, and campaign performance to identify areas for growth and optimization. Cross-Functional Coordination: Liaise with internal teams (design, product, e-comm, sales) and external vendors for timely delivery of assets and execution. Required Skills & Qualifications: Bachelor’s degree in Marketing, Communications, or related field. MBA preferred. 3–5 years of well-rounded marketing experience (brand, digital, campaigns). Prior experience in consumer goods, D2C, electronics, or lifestyle brands is a plus. Strong communication and project management skills. Ability to multitask, manage deadlines, and work in a fast-paced environment. Passion for youth culture, trends, and digital media. Bonus Points: Worked on integrated campaigns involving influencers or celebrities. Exposure to product marketing and retail visibility campaigns. Has a keen eye for design and brand aesthetics.