Job
Description
Key Responsibilities Aggregator SEO Strategy & Execution Build and implement a comprehensive SEO strategy for city-based, institution-based, and category-based pages . Plan content structures for scalable page templates (e.g., Best Schools in Mumbai, “Top CBSE Schools in Delhi”). Optimize for local search (Google Maps, “near me” searches, etc.) using accurate and enhanced schema markup and GMB integration . Develop URL strategies , internal linking maps , and taxonomies for improved crawlability and discoverability. Keyword & Market Research Conduct high-volume, high-intent keyword research around education institutions, courses, boards, and location-based queries. Understand and respond to user search intent - informational, navigational, or transactional. Content Strategy & Oversight Work with a content team to create SEO-focused landing pages , comparison pages, review pages, and institution-specific content. Ensure that all content follows SEO best practices, is locally relevant, and includes accurate structured data (e.g., reviews, addresses, ratings, courses offered). Team Leadership & Training Lead & train a team of SEO analysts and SEO content writers . Provide training, frameworks, and guidelines to ensure quality and consistency across a large volume of pages. Collaborate with the design and development teams for on-site SEO elements and UX optimization . Technical SEO & Performance Monitoring Conduct regular SEO audits using tools like Screaming Frog, Ahrefs, or SEMrush. Monitor indexing, page speed, Core Web Vitals, schema errors , and mobile usability. Track SEO KPIs and deliver reports via Google Search Console, GA4, and Looker Studio . Required Skills & Experience Education Bachelor's or Master's degree in Marketing, Computer Science, Communications, Engineering or relevant field . Professional Experience 4 - 6 years of SEO experience, preferably in an aggregator, listing, or marketplace-style platform . Prior experience working with EdTech aggregators, school/college review sites , or multi-location SEO projects is strongly preferred . Demonstrated history of growing traffic from local and long-tail searches at scale . Skills Deep knowledge of local SEO , structured data markup , and scalable page strategies . Proficient with Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, Surfer, WordPress , etc. Understanding of HTML/CSS basics , URL structures, crawlability, and technical SEO best practices. Strong analytical and reporting skills which can turn data into strategy. Nice to Have Experience with programmatic SEO or large-scale CMS management . Familiarity with GMB management and location-based SERP optimization . Experience working with review/rating platforms or marketplaces.
