Job
Description
Key Responsibilities SEO Strategy & Planning Develop and own the overall SEO strategy for educational content across subjects and grade levels. Conduct keyword research, competitor analysis , and SERP intent mapping to guide new page creation. Build and manage topic clusters , content silos , and internal linking frameworks to strengthen site architecture. Create a long-term roadmap for organic traffic growth aligned with brand and product goals. Execution & Optimization Coordinate the execution of SEO tasks across on-page, off-page, and technical SEO. Collaborate with writers and editors to ensure SEO-aligned content creation , including metadata, headers, schema markup, and keyword placements. Regularly perform content audits and implement strategies for pruning, updating, or consolidating underperforming content. Work with tech/dev teams to fix technical SEO issues (crawl errors, page speed, mobile UX, core web vitals, indexing problems, etc.). Team Leadership & Training Lead and mentor a team of SEO analysts and content writers . Design and deliver SEO training sessions to content writers, editors, and other stakeholders to align them with SEO goals and best practices. Review content before publishing to ensure quality, accuracy, and SEO relevance . Performance Tracking & Reporting Define KPIs and monitor SEO performance using tools like Google Search Console, Google Analytics (GA4), Ahrefs, SEMrush , etc. Present weekly/monthly SEO reports and performance insights to leadership. Set up goal tracking and conversions where applicable (e.g., page visits, engagement, lead gen, etc.). Required Skills & Qualifications Education Bachelors or Master’s degree in Marketing, Communications, Digital Media, Computer Science, Engineering or relevant field. Experience 4 - 6 years of hands-on experience in SEO, with at least 2+ years in an EdTech company or SEO agency serving EdTech clients . Demonstrated success in driving significant organic traffic growth (please share metrics or case studies, if available). Skills Deep understanding of on-page, off-page, and technical SEO . Proficiency in tools like: Google Search Console, GA4 Ahrefs / SEMrush / Screaming Frog Surfer SEO / Clearscope / Copyscape (or similar content optimization tools) Experience with CMS platforms (e.g., WordPress, Webflow) . Strong command over SEO content structures , schema markup , and internal linking models . Ability to work with cross-functional teams including content, tech, and design. Exceptional analytical, communication, and team management skills. Nice to Have Experience managing large content repositories or educational knowledge bases. Familiarity with programmatic SEO or AI-assisted SEO tools . Prior experience with international SEO or multi-language optimization (if applicable). Exposure to content publishing workflows in fast-paced EdTech/startup environments.
