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Amneal Pharmaceuticals
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Assistant Manager, Product Marketing ( Oncology )

Assistant Manager, Product Marketing ( Oncology )

Amneal Pharmaceuticals

2 - 7 years

15 - 19 Lacs

mumbai

Posted:4 weeks ago| Platform:

Apply

Skills Required

promotional campaigns integrated marketing data research brand strategy business analytics marketing campaigns product life cycle strategic planning oncology product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Essential Functions

Brand Strategy & Planning

: Develop brand plans with measurable KPIs, long-term strategies, and competitive landscape assessments

Portfolio & Lifecycle Management

: Manage product lifecycle from pre-launch to post-patent; execute lifecycle extension initiatives

Market Insights & Business Analytics

: Leverage data, research, and physician insights for strategy optimization

Stakeholder & KOL Engagement

: Build relationships with oncologists/KOLs; support CMEs, advisory boards, and medical education

Promotional Excellence

: Create innovative, compliant promotional campaigns across digital, in-clinic, and scientific platforms

Additional Responsibilities

Execute brand strategies in alignment with field force

Design & implement integrated marketing campaigns

Manage agencies/vendors for impactful initiatives

Track brand performance and recommend corrective actions

Manage promotional budgets with optimal allocation

Enable sales team with insights, scientific updates, and tools

Conduct regular field visits for customer feedback and execution insights

Support collaborations with oncologists, medical societies, and cancer care centres

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Amneal Pharmaceuticals

Pharmaceutical Manufacturing

Bridgewater New Jersey

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Assistant Manager, Product Marketing ( Oncology )