Assistant Manager-Product Marketing

As an Assistant Manager Product Marketing at boAt located in Gurugram, you will play a crucial role in supporting strategic product marketing initiatives in the consumer electronics and appliances space. Your responsibilities will include: - Supporting the execution of product-centric marketing campaigns across digital, social, and retail platforms. - Coordinating with internal teams such as content, creative, and brand to ensure aligned messaging and brand consistency. - Managing the campaign calendar and assisting in category-specific storytelling initiatives. You will also be responsible for: - Assisting in go-to-market (GTM) planning for new product introductions including crafting positioning, managing timelines, and coordinating with stakeholders. - Working closely with product, design, PR, and channel teams to ensure seamless launch execution. - Conducting competitor benchmarking and consumer research to inform messaging and improve launch effectiveness. Furthermore, your role will involve: - Tracking and analyzing campaign KPIs such as awareness, engagement, and conversions. - Maintaining performance dashboards and sharing insights to refine future marketing strategies. - Supporting monthly reviews by contributing data-backed observations and actionable suggestions. Additionally, you will be expected to: - Monitor category trends, consumer preferences, and competitor activity to identify growth opportunities. - Contribute to ideation for category growth initiatives and product storytelling strategies. Qualifications required for this role include: - 2-4 years of experience in product marketing and managing end-to-end product launches, preferably in consumer tech, wearables, or FMCD. - Strong understanding of GTM execution and product marketing fundamentals. - Excellent coordination, time management, and communication skills. - Analytical mindset with the ability to interpret data and generate actionable insights. - Interest in consumer behavior, pop culture, and trend-driven innovation.,