Assistant Manager (PR & Outreach)

3 - 7 years

5 - 9 Lacs

Posted:3 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Qualification MBA
Job description

Develop, plan, and execute PR and outreach strategies to increase visibility and draw high-quality student inquiries for institution programs and courses.


  • Lead and manage events such as open houses, seminars, school/college visits, career fairs, presentations, and road shows, both online and offline.

  • Create and manage marketing collateral for campaigns, including brochures, social media posts, newsletters, and email campaigns.

  • Maintain positive relationships with target schools, colleges, partners, and prospective students through personal interactions and ongoing engagement efforts. Admissions and Outreach Campaign Execution Drive enquiry generation to meet student admission targets by executing multiple outreach campaigns and monitoring their effectiveness.

  • Gather market intelligence and feedback from students and partners, using insights to optimize campaign approaches and outreach messages.

  • Facilitate lead management: Handle the conversion funnel collect, qualify, and nurture leads till application or admission.

  • Coordinate with internal teams (marketing, admissions, IT) and external agencies (media, partners) for seamless campaign planning, execution, and closure. Communication & Reporting

  • Support and maintain a strong social media presence and update the admissions section of the school/university website with accurate, timely information.

  • Respond to inquiries from prospective students or parents regarding admissions, scholarships, and programmes.

  • Participate in data management, reporting, and analysis for outreach efforts, including application tracking, admissions statistics, and competitor mapping. Administrative and Team Duties

  • Prepare departmental reports, plan budgets for PR/outreach events, manage databases, and collaborate with various verticals to achieve organizational objectives.

  • Guide, mentor, and supervise junior team members and oversee their work in organizing and executing outreach activities

Experience 8 Experience Required

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