Assistant Manager- Performance Marketing

As an Assistant Manager in Performance Marketing within the Working Professional Business Unit based in Mumbai (Andheri-Marol), your primary responsibility will be to drive data-driven performance marketing initiatives focused on B2C lead generation. You should possess the skills to manage significant budgets, generate high-quality leads, and optimize digital campaigns to maximize return on investment. Your key responsibilities will include developing and implementing performance marketing campaigns across various platforms such as Google Ads, Facebook, Instagram, YouTube, and TikTok. You will be tasked with efficiently managing substantial budgets to ensure cost-effective lead generation. Additionally, monitoring, analyzing, and optimizing campaign performance through A/B testing and Conversion Rate Optimization (CRO) strategies will be essential. Collaboration with cross-functional teams to enhance advertising creatives and messaging, as well as a focus on improving lead quality and conversion rates, will be crucial aspects of your role. Moreover, staying abreast of industry trends and identifying new growth opportunities will be integral to your success in this position. To qualify for this role, you should hold a Bachelor's degree in Marketing, Business, or Communications and have a minimum of 2 years of experience in performance marketing, specifically in B2C lead generation. Proven experience in managing budgets ranging from 5-6 figures, strong analytical skills utilizing tools like Google Analytics, and effective communication and project management abilities are prerequisites for this role. Preferred qualifications include experience with Customer Relationship Management (CRM) systems such as Salesforce or HubSpot, as well as proficiency in marketing automation platforms. Knowledge of Search Engine Optimization (SEO) and content marketing will be considered advantageous in this role. If you are a results-oriented professional with a passion for driving successful performance marketing campaigns and possess the requisite expertise in managing budgets, optimizing digital campaigns, and enhancing lead generation, we encourage you to apply for this rewarding opportunity.,