Assistant Manager - Customer Marketing

TYPICAL ROLE REQUIREMENTS

Qualification:

MBA in Sales and Marketing

Experience:

2-4 years experience in FMCG / Alco-Bev

Knowledge & skills:

Planning, execution and review

Analytical & reasoning skills

Communication & negotiation skills

ROI Orientation

Vendor Management

Best suited for someone who

Believes in perfection when it comes to execution

Inclination to spend majority of time in the market

Good at networking

AREAS OF RESPONSIBILITY

1 Outlet management

Conduct market recee with Sales team to evaluate and finalize the outlets.

Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO.

Finalize beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar.

Work towards development and innovations in Signage Elements example racks / main shop signage/ gondolas etc

Collate and update TSEs & TLs monthly Scores in online & offline Portal.

Prepare and supervise contracts for rental outlets and get their approval through the legal team ; Ensure accurate documentation, supervision and monitoring of challans, in & out stock register, bills, POs, GRAs, PR and attendance of the sales team Plan and execute POSMs, Display Units, shelf shares for branding and merchandising as per contract and get required sign -off for PO payments

2 Brand communication and visibility

Help SCMM develop brand communication options at various channels as per brand imperatives Co-ordinate with vendors to oversee execution of signage in the state. Execute agrees visibility strategy and track and monitor visibility execution & Responsible for the choice of outlets for implementation along with the Sales team. Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility, imagery, creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in & sell-out.

3 Budget

Coordinate with the manpower agency for various activities eg. claim settlement etc. Ensure accurate spend of budgets at the state level.

4 Analytics

Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement. Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan

5 Train promoters for optimum performance

Responsible for training and development of the third party execution force through on the job training & scheduled training calendar in co-ordination with Regional/National Trade marketing Induct and train the promoters as per incentive schemes Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings.

Additional Notes :

• Collaborate with CH / RCMM / Brand team for Plans
• Close All elements Design with Vendor as per guidelines
• Raise PO for planned activities
• Track execution
• visiting retails for checking executions of visibility elements
• Planning & execution of event
• Placement of event elements
• Doing M&E of all spends