Assistant Manager, CIB Marketing

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If you re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

We are currently seeking an experienced professional to join the CIB Marketing (India) team .

Job Introduction

Role purpose

This role is critical to support the marketing team in India to ensure campaigns, events and commercially driven marketing programmes demonstrate clear, measurable impact on business performance. It s ideal for a growing marketer who thrives on data, structure, results and cross-functional execution.

Principal Accountabilities and Responsibilities

Campaigns, events, digital marketing

Support the senior marketing managers with local campaigns and media activations. Drive optimisation and strong ROI.

Maintain relationships with local agency partners to negotiate strong agreements and maintain high quality of service

Support implementation of local direct-to-client marketing campaigns to achieve CIB business goals and objectives

Manage delivery of events, including planning, creative and content development, vendor management, logistics, and post-event analysis

Leverage MarTech platforms (marketing automation, email, analytics etc) to ensure running the latest systems possible

Execute PWS local runways to ensure content is up to date and driving outcomes

Provide systems support and guidance to the Business Marketing teams looking to drive campaigns through our platforms

Support the coordination of the marketing calendar and campaign roadmap across various client segments and product lines.

Budget & Investment Management

• Support the management of the local marketing budget
• Collaborate with Finance and Business Management to align on forecasts.

Governance, Process & Operational Excellence

• Support governance and operational processes across marketing planning, budgeting, and execution.

Assist in delivering regular reporting to senior marketing and business leadership.

Leadership & Teamwork

Act as a partner to Business and Client/Sector Marketing teams to support go-to-market strategies and business alignment.

Foster a performance-driven culture through transparency and continuous improvement.

Advocate for Agile Principles and support an Agile way of working within the team.

• Promote the organization s values and create a diverse environment reflecting the HSBC brand.