Assistant Manager- Brand Marketing

Designation: Assistant Manager & Manager

Scope of the Role:

Concept Creation:

Develop innovative marketing concepts that resonate with the target audience.

Oversee the execution of creative assets and campaigns.

Product Recommendations:

Provide strategic recommendations on product positioning and market strategies.

Conduct market research to identify trends and consumer insights.

Agency Briefing:

Brief and coordinate with external agencies for various marketing activities.

Ensure alignment of agency deliverables with the project & brands vision and goals.

Brand Campaigns:

Design and implement marketing campaigns that enhance brand recognition and drive sales.

Oversee overall launch progression and execution across all marketing channels.

Launch Planning:

Develop and execute strategic launch plans for both online and offline marketing.

Coordinate with cross-functional teams to ensure seamless project launches.

Media Planning:

Plan and manage media plans to maximize reach and ROI.

Liaise with media vendors and agencies to ensure effective media placements.

Budget Planning and Monitoring:

Prepare and manage the marketing budget, ensuring optimal allocation of resources.

Monitor campaign expenditures and ROI to ensure budgetary compliance.

Performance Analysis:

Analyse the performance of marketing campaigns and launches.

Prepare detailed reports and presentations on key metrics and insights.

Client Relations:

Serve as the primary point of contact for developers and key stakeholders.

Maintain and enhance relationships to ensure retention and future business.

Vendor Relations:

Manage relationships with vendors, ensuring timely and uncompromised delivery.

Negotiate contracts and agreements to secure favorable terms.