Assistant Manager Brand Marketing, Communications, Content Strategy

The Brand Marketing & Communication Manager will play a key role in shaping and executing the brand strategy to enhance brand awareness, engagement, and drive sales. You will be responsible for developing and implementing integrated marketing campaigns across various channels, managing both online and offline brand presence, and ensuring consistent brand messaging. Your role will involve: - Developing and implementing the brand strategy in alignment with business objectives and target audience, maintaining brand guidelines, tone of voice, and visual identity. - Planning, executing, and analyzing integrated marketing campaigns across digital and offline channels, including social media, search engine marketing, email marketing, events, PR, and print. - Overseeing content creation for various platforms, including blog posts, social media updates, website copy, and marketing collateral, and ensuring consistent content delivery. - Managing social media strategies to enhance brand visibility, engagement, and followers, creating compelling content and monitoring social media trends. - Building relationships with media outlets and influencers, executing PR strategies to secure media coverage, and improve brand reputation. - Tracking and analyzing marketing campaign performance, providing reports on key metrics such as website traffic, conversion rates, engagement, and ROI to optimize campaigns. - Effectively managing the marketing budget, maximizing return on investment, and leading and mentoring juniors in the marketing department. - Conducting market research and competitive analysis to identify trends, opportunities, and threats, collaborating with other departments for consistent brand messaging and a seamless customer experience. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field; MBA is a plus. - 5-10 years of experience in brand marketing and communication in B2C companies, preferably digital-first brands in D2C or e-commerce or creative agency background. - Proven track record in successful marketing campaign development and execution, strong understanding of digital marketing channels, and best practices. - Excellent communication, writing, and presentation skills, data-driven and analytical mindset, experience in using marketing analytics tools. - Creative thinker with a passion for brand building, ability to work independently and collaboratively, experience in managing budgets and resources effectively. - Familiarity with the home & kitchen industry, FMCG, FMCD, consumer electronics, and retail is a plus. To Apply: Please submit your resume to hr@theindusvalley.in,