Assistant Brand Manager

As a Brand Manager at Bonita, your primary responsibility will be to create and implement brand strategies, including ATL and BTL communication strategies, brand promotion strategies, and brand positioning strategies. You will play a crucial role in developing marketing policies for effective brand promotion and managing brand partners for communication objectives. Coordinating with the PR agency to ensure efficient PR communication will also be a key aspect of your role. Your tasks will involve overseeing all marketing activities for the brand, devising innovative methods for brand recognition, handling social media content and online PR, and taking full responsibility for creating POS materials and displays. - Develop and implement brand strategies for Bonita - Create ATL and BTL communication strategies - Identify and manage brand partners for communication objectives - Coordinate with the PR agency for effective PR communication - Manage all marketing activities for the brand - Devise innovative methods for brand recognition - Handle social media content and online PR - Create POS materials and displays with end-to-end responsibility - Oversee brand materials like catalogues, fliers, and promotional material - Ensure proper display of products and branding materials at dealer showrooms nationwide - MBA or graduate degree - Self-starter with the ability to work independently - Result-oriented and capable of working under tight deadlines and pressure - Smart, confident, and intelligent,